The AmazonSmile charitable giving programme will be discontinued
As part of Amazon’s ongoing efforts to reduce expenses, AmazonSmile has been discontinued.
As of this Wednesday, the AmazonSmile programme, through which the company gave a portion of sales to the customers’ preferred charities, will no longer be available. “However, after nearly a decade, the programme has not expanded enough to have the desired effect. We were often unable to make a significant impact because of the large number of eligible organisations (over 1 million worldwide) “declared the statement (Opens in a new window).
As a general rule, costly initiatives like AmazonSmile are the first to be cut when times are tight. However, new CEO Andy Jassy has been instituting a stricter budget across the board at Amazon. The largest round of layoffs in the company’s history began earlier this month. In 2022, it froze new hires, halted the building of new warehouses, and scrapped test initiatives like its telehealth service.
Charity organisations that took part in AmazonSmile in 2022 will receive a donation from Amazon equal to the amount of money raised by the organisation during a specific three-month period. Donations made through AmazonSmile will be available to nonprofits until February 20.
Amazon says it “will continue to pursue and invest in other areas where it can make meaningful change,” despite the fact that AmazonSmile will no longer be available.